adidas GLITCH is a new football boot and a new route to market. A mobile product and experience that was created, designed, and launched by POSSIBLE.
For our work on adidas GLITCH, POSSIBLE deliberately avoided classic channels to instead focus on mobile and influencer-led social activity. Our audience is heavily into digital, hooked on social media, and big on mobile usage.
GLITCH drove massive buzz online, created demand to the point of codes being sold on eBay and sold fast, with conversion rates that beat any benchmark. It turned the industry upside down and created a completely new relationship between adidas and a tough to reach audience. Click through above for the POSSIBLE adidas GLITCH case study.
The campaign was recognized at Cannes Lions 2017 with five Lions:
ADIDAS FOOTBALL – Breaking the Pattern with Adidas Glitch | London + Budapest
Silver Lion – Media – D02 – Use of Co-Creation & User Generated Content
Bronze Lion - PR - C02 Social Community Building / Management
Bronze Lion – Direct – A03 – Durable Consumer Goods
Bronze Lion – Media – F01 – Excellence in Media Insights & Strategy
Bronze Lion - Digital Craft - B01 - User Experience Design (UX)
Shortlist - Promo & Activation, C02 Social Community Building / Management